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On November 11th the team of students from Erasmus University, tasked with creating an action plan for Shell’s sustainability ambitions, presented their winning idea, competing against teams taking on the challenges of the other 7 members of the Dutch Sustainable Growth Coalition (DSGC).

"Integrate the 17 United Nations development goals into government policy." Eight large Dutch companies, united in the Dutch Sustainable Growth Coalition, make this appeal to informateur Tjeenk Willink. “The Sustainable Development Goals (SDGs) must be anchored in the policies of all ministries,” explains DSGC chairman Jan Peter Balkenende. “Partly thanks to the efforts of the Netherlands, the SDGs have been established, now we have to take the lead internationally in achieving them in 2030. This will create broad prosperity.”

“Game changing innovations and policies are urgently needed to turn the tide, which can be realised through a joint approach from business, governments, knowledge institutes and civil society", said DSGC chairman Jan Peter Balkenende in the PACE Circular Economy Action Agendas that were launched February 4.

The Dutch Sustainable Growth Coalition (DSGC) aims to accelerate the transition towards a circular economy for plastics. An integrated approach aimed at pioneering innovation and cooperation is required and more urgent than ever. Primarily from an environmental perspective, at the same time the transition provides ample economic opportunities across the entire value chain. In the publication ‘Transition time! A circular economy for plastics’, the coalition sheds light on the challenges of plastic, shares innovative cases and makes specific recommendations on how to incentivise action.