The Netherlands has the potential to become the circular hot spot of Europe if companies make the transition from linear to circular production, and if the government provides a vision for such a transition. This is the view of the eight multinational corporations participating in the Dutch Sustainable Growth Coalition (DSGC), which is supported by the Confederation of Netherlands Industry and Employers VNO-NCW. The latest DSGC publication was released on Monday.

Sharing experiences
In ‘Circular economy: DSGC companies on their journey of implementing circular business models’, the DSGC companies share their experiences with introducing circular business models for the purpose of supporting and accelerating the process of ecodesign, reuse of raw materials and products, and renewable energy generation. The publication contains six recommendations, including that circularity should be part of every business strategy, and that collaboration with chain partners and other stakeholders is necessary in order to achieve true process circularity.

CEOs
The publication was presented at the Heineken office in Amsterdam on Monday, 14 December 2015 in the presence of the CEOs of Heineken, AkzoNobel, DSM, FrieslandCampina, KLM, Philips, Shell, and Unilever, as well as VNO-NCW Chairman Hans de Boer and DSGC Chairman Jan Peter Balkenende.